Fri, 19 December 2014
Today's podcast is the last of the year. Read it and then feel free to shut down until January 1. In the meantime, today we talk about the value in specifying whom - exactly - you'd like to work with. |
Sat, 6 December 2014
One of the toughest parts of selling is knowing who's ready to buy. What if, however, your sales approach didn't depend on that knowledge? Intrigued? I can't say that I blame you. Listen for more. |
Mon, 17 November 2014
There are a lot of t hings you can do to imporove your marketing. Today we talk about just one.
Direct download: audioacrobat-3035-u-1758463-s-1.audio.mp3
Category:general -- posted at: 7:20pm EDT |
Mon, 3 November 2014
It's Halloween, but you know what's even scarier? This is the 350th edition of this podcast and you haven't listened to them all. Today we talk about squaring off against large competitors. It can be scary ... for them I mean. Read on as I offer some suggestions for outmaneuvering the big guys (get your slingshot ready).
Direct download: audioacrobat-3035-u-1753229-s-1.audio.mp3
Category:podcasts -- posted at: 11:27am EDT |
Fri, 17 October 2014
Today we talk about writing. And, in particular, how small changes can have a big impact on whether or not you are heard!
Direct download: audioacrobat-3035-u-1748076-s-1.audio.mp3
Category:podcasts -- posted at: 3:46pm EDT |
Tue, 7 October 2014
I know you're working hard to make your business grow. But I also see you hesitating, waiting until everything is just right to launch that new web site, roll out that new program or make a change you've been considering. Today's podcast focuses on the importance of moving steadily and quickly on the road to solo professional success.
Direct download: audioacrobat-3035-u-1737905-s-1.audio.mp3
Category:podcasts -- posted at: 2:50pm EDT |
Tue, 7 October 2014
Today we talk about the importance of consistently describing who you are and what you do - a rarely urgent and therefore often overlooked aspect of your marketing.
Direct download: audioacrobat-3035-u-1742801-s-1.audio.mp3
Category:podcasts -- posted at: 2:20pm EDT |
Mon, 8 September 2014
Today's podcast, based on a recent experience I had while traveling, offers two suggestions for plugging two (or more) holes in your marketing.
Direct download: audioacrobat-3035-u-1732028-s-1.audio.mp3
Category:podcasts -- posted at: 5:10pm EDT |
Tue, 12 August 2014
Today's podcast discusses the power of being who you are when marketing. Specifically, the benefits of highlighting the fact that you are a solo professional and not a larger firm.
Direct download: audioacrobat-3035-u-1722397-s-1.audio.mp3
Category:general -- posted at: 6:16pm EDT |
Tue, 29 July 2014
Today's podcast talks about selling things to people that they already want to buy. In my experience, that makes finding clients a whole lot easier.
Direct download: audioacrobat-3035-u-1717142-s-1.audio.mp3
Category:podcasts -- posted at: 12:59pm EDT |
Mon, 14 July 2014
Often, in life, there is one factor that accounts for much of the difference between success and failure. When it comes to getting the clients and work you want, that one factor is a narrow niche.
Direct download: audioacrobat-3035-u-1711998-s-1.audio.mp3
Category:podcasts -- posted at: 6:39pm EDT |
Fri, 20 June 2014
Word of mouth is an important (maybe the most important) part of how solo professionals find great clients. Using it to your advantage, however, requires an understanding of how it works. Today's podcsst offers two specific suggestions for improving your words and mouths.
Direct download: 97dd8b0e-d36b-18e6-7dee-816915811dd3.mp3
Category:podcasts -- posted at: 1:42pm EDT |
Wed, 28 May 2014
For many solos, the scariest part of being in business for themselves is the risk of failing. Today's podcast encourages you to focus less on the risk and more on the potential gain.
Direct download: fd94d2c8-3d0e-2bba-8bde-62f419452b1f.mp3
Category:podcasts -- posted at: 4:10pm EDT |
Mon, 12 May 2014
For many solo professionals, selling is a troublesome topic. We know, of course, that it's necessary. Nonetheless, it often feels, if I may, icky. Today's podcast talks about the value of questioning, both in improving your sales results and in removing the ickiness.
Direct download: 426f664f-51d6-f85a-b961-184014ebaceb.mp3
Category:podcasts -- posted at: 6:12pm EDT |
Fri, 25 April 2014
Today's podcast, you'll be disappointed to learn, isn't funny. But it is, for a change, useful. A few months ago I made a big change to the format of my newsletter. Today, and now that I have enough experience and data with the switch, I explain why and share the results. |
Mon, 14 April 2014
The problem with marketing in the 21st century is that there are too many options. In light of that, today's podcast offers a suggestion. Four of them, actually.
Direct download: 089ad4d0-8e4f-4a04-7bf2-e771ad6012ec.mp3
Category:podcasts -- posted at: 12:40pm EDT |
Fri, 28 March 2014
There's a lot of talk these days about the need for "super-short" content. I don't buy it. Today's podcast explains why.
Direct download: c14b31f2-3b4c-2027-ae2d-2680009dac83.mp3
Category:podcasts -- posted at: 8:00pm EDT |
Sat, 15 March 2014
Taking charge and sharing a point of view can be intimidating. But it's what distinguishes experts from the crowd. Today's podcast offers some suggestions on why and how you need to step up as the expert you already are.
Direct download: 17ff7067-d52f-ae9b-29dd-2f48d474fe6e.mp3
Category:podcasts -- posted at: 1:39pm EDT |
Fri, 28 February 2014
You can learn a lot by following the lead of big companies. You can make some big mistakes too. Today's podcast offers a case study of sorts to demonstrate what not to do when communicating with clients and others.
Direct download: 20e83cc1-3496-bf75-5a80-1c48c95296ea.mp3
Category:podcasts -- posted at: 1:22pm EDT |
Mon, 10 February 2014
If you're like most solo professionals, you know a lot more than you give yourself credit for (shame on you). Today's podcast offers some suggestions on how you can sell those insights, and in a way that will thrill both you and your clients.
Direct download: f4913b3f-5cf0-3900-5de0-52249e2e14f9.mp3
Category:podcasts -- posted at: 8:29pm EDT |
Fri, 24 January 2014
Broad-based fame and popularity are compelling goals. Neither, however, is likely or particularly useful as a marketing tool for you as a solo professional. Today's podcast describes a better, easier way.
Direct download: b6d121a3-fea0-8fc7-4a8e-9440cda5ce0d.mp3
Category:podcasts -- posted at: 12:00am EDT |
Fri, 10 January 2014
It's a new year and, according to everything I've read in the last 10 days, that means we solo professional humans are supposed to get moving. I agree, but it can be overwhelming too. Today's podcast explains why those who have done nothing to market their respective businesses have the most to gain. Intrigued? Who can blame you. Listen on...
Direct download: d4852385-b7d0-2a50-a1e1-98d7c10d9c4c.mp3
Category:podcasts -- posted at: 12:00am EDT |