Fri, 14 December 2012
Guess what's almost over. No, sorry, not this newsletter - that's just beginning.
Direct download: e2ea7d45-1a1d-b26e-46fd-1da563ed1b59.mp3
Category:podcasts -- posted at: 12:00am EDT |
Fri, 30 November 2012
My recent experience with physical therapy shined (shone? shoned?) a light on how we can sometimes get in the way of our own success.
Direct download: 4def67f0-a1ff-40e0-5373-7d4f1ad3e448.mp3
Category:podcasts -- posted at: 12:00am EDT |
Fri, 2 November 2012
Presidential campaigns shine a light on two important concepts, both of which are critical in the marketing of a professional services practice.
Direct download: cc7517b2-7535-72a5-04a5-6c8af026528d.mp3
Category:podcasts -- posted at: 12:00am EDT |
Fri, 19 October 2012
The reason you find writing so difficult is because you don't do it often enough and you keep putting it off.
Direct download: 66832e9a-ee5e-05e9-e8e2-25c9d94a11f9.mp3
Category:podcasts -- posted at: 12:00am EDT |
Fri, 5 October 2012
When you offer things to clients that are easy/cheap for you to provide but (oddly enough) high value for them, everybody wins.
Direct download: d88486c9-17e9-fb1c-16b6-633656cd2459.mp3
Category:podcasts -- posted at: 12:00am EDT |
Fri, 21 September 2012
Selling. You may not enjoy it, but if you're going to stay in business, you've got to do it.
Direct download: a43f5c86-99f4-92b5-8d6d-91c232544905.mp3
Category:podcasts -- posted at: 12:00am EDT |
Fri, 7 September 2012
Today we talk about likeability! I share with you a simple, specific example of how one sentence can make a huge difference in the way you connect with readers and others.
Direct download: 16990d65-6d29-0979-2e7f-427c15f04c87.mp3
Category:podcasts -- posted at: 12:00am EDT |
Fri, 17 August 2012
Technology is great; I love it. But it can be a distraction as well ... a distraction from whatever it is you're trying to accomplish.
Direct download: 5ef5dbea-6c07-5778-2468-a24005082d9f.mp3
Category:podcasts -- posted at: 12:00am EDT |
Fri, 27 July 2012
I'm not much of a gamer, online or otherwise. But one game - Words With Friends - has led me to some important marketing insights. Today's podcast implores you to understand the rules of the marketing game you necessarily play every day.
Direct download: 9970f566-4028-1778-d655-0924ea80382f.mp3
Category:podcasts -- posted at: 12:00am EDT |
Fri, 13 July 2012
I'll be the first to admit, I never thought I'd record a podcast about Justin Bieber. But here we are. Today's podcast talks about the importance of targeting a specific audience when writing.
Direct download: c38851b6-f24f-799f-0cc8-d54cf440cc54.mp3
Category:podcasts -- posted at: 12:00am EDT |
Fri, 22 June 2012
Today's podcast looks at effective selling. In particular, I do my best to convince you that sharing useful, no-strings attached information is the surest way to build sales and reduce marketing costs over time.
Direct download: 9c232376-b362-8a83-428c-dbc6050c2798.mp3
Category:podcasts -- posted at: 12:00am EDT |
Fri, 8 June 2012
Summer is almost here! And so is today's podcast.
Direct download: 9d8784b3-9b8e-6fdf-6732-2854547feac7.mp3
Category:podcasts -- posted at: 12:00am EDT |
Fri, 25 May 2012
Today's Podcast talks about content and, in particular, what it takes - and doesn't take - to make yours more compelling.
Direct download: 08690e7b-201c-e42e-d10e-e60cbb588a90.mp3
Category:podcasts -- posted at: 12:00am EDT |
Fri, 11 May 2012
There are many things you can do to improve the way you craft your message. Today's podcast explains why knowing your audience is a necessary part of the mix.
Direct download: 36de1412-4ce5-8f83-a406-a543638ff70b.mp3
Category:podcasts -- posted at: 12:00am EDT |
Fri, 27 April 2012
"All things being equal," each of us is wired to choose the cheapest option. Make things unequal, therefore, and price is no longer the only differentiating factor. Today's podcast explains how to make this work for you as a professional service provider.
Direct download: f7ee5cb6-dd69-2d33-e1dd-4cae63f8e877.mp3
Category:podcasts -- posted at: 12:00am EDT |
Fri, 13 April 2012
Every professional knows that workd-of-mouth is the best way to find clients. And if it's nothappening often enough for you, today's podcast offers an important suggestion.
Direct download: 05e9066a-7061-df00-2632-df533ee8a617.mp3
Category:podcasts -- posted at: 12:00am EDT |
Fri, 23 March 2012
The key to a great newsletter is great content. That said, consistency plays a role too. Today's podcast offers three suggestions in that regard.
Direct download: cbf4eb5e-efde-da23-a8ef-b0ffdab95462.mp3
Category:podcasts -- posted at: 12:00am EDT |
Fri, 9 March 2012
I know you want more clients faster. But jumping to close is not the most efficient way to make it happen. Today's podcast explains why.
Direct download: 1a854c95-3601-268b-72f5-fd651e17578d.mp3
Category:podcasts -- posted at: 12:00am EDT |
Fri, 24 February 2012
Staying in touch with the people you know is your best marketing tool. As today's podcast reveals, you don't even have to be very good at it.
Direct download: 70976564-c639-7b07-4268-6dbcae0ebd29.mp3
Category:podcasts -- posted at: 12:00am EDT |
Fri, 3 February 2012
Are you doing work that you're not particularly good at? Well then stop it. Today's podcast explains why.
Direct download: b8a6a188-072d-eec0-1d42-9720a0aeda97.mp3
Category:podcasts -- posted at: 12:00am EDT |
Fri, 20 January 2012
Do you usually order something to eat when you visit a restaurant? Maybe it's because they give you a menu. Today's podcast explains what that has to do with the selling of your professional service.
Direct download: 0f88c247-aa94-26b1-5566-9cb3361c66c7.mp3
Category:podcasts -- posted at: 12:00am EDT |
Fri, 6 January 2012
Welcome to our first podcast of the year that points out the benefits of viewing everything you do as a marketing opportunity.
Direct download: 9758b607-84dd-0b20-73ea-5dcd66e504e5.mp3
Category:podcasts -- posted at: 12:00am EDT |