Fri, 18 December 2009
This is the last podcast of the year. But don't panic; unlike the
Mayan calendar, it goes on forever.
Today we talk about passion. An essential (but often overlooked) ingredient for any successful business.
Direct download: c105dc03-09d5-17bb-e903-225932e46323.mp3
Category:podcasts -- posted at: 2:51am EDT |
Fri, 4 December 2009
How do you respond when someone asks, "So, what do you do for a living?" Today's podcast takes a look at why a simple response is the best.
Direct download: a6072d6e-cdec-32fc-0f1b-299ac1aa62cb.mp3
Category:podcasts -- posted at: 11:06am EDT |
Fri, 13 November 2009
Today's podcast is about choosing which stories you tell in your E-Newsletter. And in particular, why the freshest, most recent stories are the best for making a connection with readers.
Direct download: ba75570a-fbe2-0eb0-7214-c7ae6c38a924.mp3
Category:podcasts -- posted at: 10:41am EDT |
Fri, 23 October 2009
Today's podcast takes a look at social media,
and how one aspect of it will change the way you
do business, forever (maybe even a couple of weeks
longer).
Direct download: c8355d95-8ab5-1edf-d357-27473681f8ed.mp3
Category:podcasts -- posted at: 10:56am EDT |
Fri, 2 October 2009
Running barefoot is great. Marketing barefoot is
even better. Listen in for an explanation of why (or
forget all that and just participate in today's T-Shirt
contest!).
Direct download: 876fa94d-2279-c4d6-3401-32b729d7cec3.mp3
Category:podcasts -- posted at: 2:56pm EDT |
Fri, 18 September 2009
Every business wants to stand out. But if my
experience this week is any indication, there's one big
force pulling you in the opposite direction.
Direct download: 405fdcc1-f666-23de-ef69-764087369495.mp3
Category:podcasts -- posted at: 8:16am EDT |
Fri, 4 September 2009
Today's podcast is so critical that, with the
possible exception of pretending you're working on the
day before Labor Day weekend, there is nothing more
important for the advancement of your career than listening to it immediately.
Direct download: 41e21cb0-8da4-3275-98fa-296ef0d1eaad.mp3
Category:podcasts -- posted at: 10:31am EDT |
Fri, 21 August 2009
Today's podcast focuses on why you need to sell people on the value
of your E-Newsletter.
Direct download: f7eaf3e4-8f60-8b33-4526-9998c8d8e922.mp3
Category:podcasts -- posted at: 11:21am EDT |
Fri, 31 July 2009
Today's podcast focuses on the importance of giving your readers real experiences, as a way to help your E-Newsletter – and
|
Fri, 10 July 2009
Today's podcast focuses on the importance of including timely specifics
when writing your newsletter.
Direct download: 6fbc4df8-b973-8b94-b6bc-6f5a9e6bbfc8.mp3
Category:podcasts -- posted at: 2:51pm EDT |
Fri, 26 June 2009
Today's podcast focuses on the importance of periodically taking a second
look at your own E-Newsletter.
Direct download: 9978849d-81e9-583c-ae61-915a6597e1c6.mp3
Category:podcasts -- posted at: 2:21pm EDT |
Fri, 12 June 2009
Today's podcast focuses on referrals, and why I believe asking your
clients for them is a bad idea.
Direct download: 6b5857c5-ad03-7135-0d2d-9f08040fc09a.mp3
Category:podcasts -- posted at: 1:13pm EDT |
Fri, 29 May 2009
Today we talk about dirt. More specifically, top soil. More specifically, why
selling your services to people who have little interest to begin with is an
uphill battle.
Direct download: de80d175-c184-f830-064d-06f299011388.mp3
Category:podcasts -- posted at: 11:12am EDT |
Fri, 15 May 2009
Today we talk about online marketing. Specifically, why some of the things
you're doing online may not be worth doing.
Direct download: 38adc6b4-8064-41be-00e0-3f6223210855.mp3
Category:podcasts -- posted at: 11:02am EDT |
Fri, 1 May 2009
Today we talk about writing. Specifically, why you're better at it than you
realize and why it's time to lose your fear of doing it "wrong."
Direct download: cd14f25b-e0fd-c1b1-3f41-9ab647d7f732.mp3
Category:podcasts -- posted at: 1:32pm EDT |
Fri, 17 April 2009
Today's podcast focuses on the importance of setting – and keeping
– a publication deadline for your newsletter. It's also filled with all
kinds of interesting historical facts that I mostly made up.
Direct download: 8f86ea0f-9cc7-f8ec-cd17-5a23069fe501.mp3
Category:podcasts -- posted at: 3:27pm EDT |
Fri, 27 March 2009
Today's podcast talks about simplicity, a powerful marketing concept
which, for my money, is too often ignored.
Direct download: be826391-69fa-0ca6-850e-c072a68e2928.mp3
Category:podcasts -- posted at: 12:32pm EDT |
Fri, 13 March 2009
Today's podcast talks about consistency and the role it plays in growing
your E-Newsletter and marketing your business.
Direct download: 5dbf3fbb-8956-33cf-f30d-dc0e62fad3ad.mp3
Category:podcasts -- posted at: 10:22am EDT |
Fri, 27 February 2009
Today's newsletter talks about "voice and tone," the often overlooked – but
critical – elements of an effective E-Newsletter.
Direct download: a43514d7-021e-3ddb-0e97-a44f41dc88d1.mp3
Category:podcasts -- posted at: 2:52pm EDT |
Fri, 6 February 2009
Today's newsletter explains why linking yourself to client problems is a much
better way to market yourself.
Direct download: 9a7cccc5-89cc-5253-2fce-43beb027f267.mp3
Category:podcasts -- posted at: 2:48am EDT |
Fri, 23 January 2009
Today's newsletter focuses on a simple concept for growing your professional
service business: Giving away free information.
Direct download: 7dbb42fa-10d3-c636-07d1-e61963bcea87.mp3
Category:podcasts -- posted at: 10:32am EDT |
Fri, 9 January 2009
Our first E-Newsletter of the year talks about keeping your relationships
warm, particularly when the business climate gets cold.
Direct download: 1fb9fe6c-b9ba-21a2-530e-15fb1721fcae.mp3
Category:podcasts -- posted at: 4:19pm EDT |