Fri, 16 December 2011
Today's podcast offers three suggestions for making your enewsletter subject lines more effective, in addition to explaining why I don't take my own advice.
Direct download: 09241ee6-b049-6646-977d-361693ee17d7.mp3
Category:podcasts -- posted at: 12:00am EDT |
Fri, 2 December 2011
Today's Podcast contains a simple idea: What you, as a solo professional, can learn from a rock star legend. (Thank you, but no, I don't mean me. I mean Bruce Springsteen).
Direct download: 8b79f138-10db-31ae-ca84-ab73fd3ed563.mp3
Category:podcasts -- posted at: 10:00am EDT |
Fri, 11 November 2011
Bathrobes, mice and three things to keep in mind when selecting newsletter topics. Intrigued? Who can blame you.
Direct download: c037f04d-c288-47e0-460d-87516a45e920.mp3
Category:podcasts -- posted at: 10:00am EDT |
Fri, 28 October 2011
Listen for a recent selling experience of mine, one in which a strong relationship made all the difference.
Direct download: aad6c1d1-cfd0-518e-ab15-b999128e93cd.mp3
Category:podcasts -- posted at: 12:00pm EDT |
Fri, 14 October 2011
It was raining yesterday morning when I left the house to go running. |
Fri, 30 September 2011
I don't know much, but I know this:
Direct download: mk_doesanybodyreallyknowwhattimeitis_093011.mp3
Category:general -- posted at: 12:44pm EDT |
Fri, 16 September 2011
I got a call the other day from my old college friend Rob, in Vancouver. (Long-time readers with steel trap memories and uneventful lives of their own will remember Rob as the subject of this 2005 newsletter.) |
Fri, 2 September 2011
My daughter Emily made the news the other day. |
Fri, 12 August 2011
I got a call yesterday from Carol in Nashville. |
Fri, 29 July 2011
"What's 'Blup-Gen?'" |
Fri, 15 July 2011
I shaved my head the other day. |
Fri, 1 July 2011
Despite having lived my entire life in the Northeast, I've always been drawn to the desert. |
Fri, 17 June 2011
Writing can be painful. I think I know why. Today's newsletter offers a simple (but dare I say, brilliant) tip on how to make your writing flow more easily. |
Fri, 3 June 2011
Today's podcast encourages professional service firms (that's you) to share personal information and stories when marketing. |
Fri, 20 May 2011
Being an expert has nothing to do with the complexity of the services you offer. It has a lot to do, however, with your willingness to provide real advice to your clients. Listen in for more, my fellow expert.
Direct download: f4402ab2-1cd1-b8f2-9d86-78e743378999.mp3
Category:podcasts -- posted at: 4:22pm EDT |
Fri, 6 May 2011
I've got nothing against planning. But there's a limit to how much is useful - and there's a danger in doing too much of it. Today's podcast explains why.
Direct download: 78e6c7bc-71c3-23f6-d608-974a03212146.mp3
Category:podcasts -- posted at: 2:38pm EDT |
Fri, 22 April 2011
Routine can be useful; it helps your business - and life - run more smoothly. But too much routine can have you missing opportunities to stand out when marketing. Today's podcast explains why.
Direct download: 96c3e336-1add-1151-0ac6-e8da9edf95d8.mp3
Category:podcasts -- posted at: 1:27pm EDT |
Fri, 1 April 2011
Lots of industries have lots of traditions regarding the way they market themselves. Make sure you're not just following the pack (and getting lost along the way).
Direct download: 2b843f98-7191-0cf7-ede1-bedce4fb83da.mp3
Category:podcasts -- posted at: 10:07am EDT |
Fri, 18 March 2011
Ever feel tempted to take the easy way out and cover up a bad company policy with some fancy footwork? Me too. Today's podcast explains why it never works.
Direct download: 47a61e1c-d47b-ae5b-1811-9cf508b2f2da.mp3
Category:podcasts -- posted at: 11:27am EDT |
Fri, 4 March 2011
Did you watch the Oscars? Me too. Today's podcast explains why watching someone work and knowing how to do it yourself is not the same thing (and why it matters in the way you market your business).
Direct download: ee181ea0-e372-c6c2-2fcd-b6b4ced6ff0b.mp3
Category:podcasts -- posted at: 10:48am EDT |
Fri, 18 February 2011
Relationship marketing, with its notable lack of fanfare, can be troubling to some business people. Today I offer three suggestions for making use of this miracle strategy.
Direct download: 0992e789-3048-a815-801d-59c4a4c93c5b.mp3
Category:podcasts -- posted at: 3:22pm EDT |
Fri, 28 January 2011
Today's podcast is called "Reptile Dysfunction," which, let me just say, would be a great name for a band.
Anyway, today we focus on the importance of giving away lots of free information, even though paying clients is what you really want.
Direct download: c554d67b-6354-891f-2785-b7a6f8b66d0d.mp3
Category:podcasts -- posted at: 12:32pm EDT |
Fri, 14 January 2011
It's January, which can only mean one thing ... I'm attempting to coach youth basketball. Today's podcast explains what playing in a game with a referee has to do with establishing yourself as a "leading expert."
Direct download: 13b76d06-48f1-6387-caba-d26d4c126a2c.mp3
Category:podcasts -- posted at: 3:58pm EDT |