Thu, 22 December 2016
Content publishing is your best marketing tool. |
Mon, 12 December 2016
Three suggestions for more effective writing. |
Sun, 13 November 2016
Why an elevator statement doesn't get you clients. |
Tue, 1 November 2016
How your approach to pricing can be a sales barrier. |
Fri, 7 October 2016
Why you may be selling the wrong thing. |
Fri, 23 September 2016
How recency and familiarity work together. |
Fri, 9 September 2016
Rehearse the words you use to describe your work. |
Fri, 19 August 2016
Use timely references to make your writing come alive!
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Sun, 7 August 2016
Today we talk about positioning. In short, the way you put your content out into the world (and, by extension, your brand) matters as much as the content itself. |
Fri, 22 July 2016
Today we talk about emotion - and its power in making your newsletter (and writing in general) more effective as a lead-generating tool. |
Tue, 5 July 2016
Today's podcast looks at the power - the tremendous power - of relationship building and its impact on your marketing. If you're not doing it, you're working way harder than necessary. |
Mon, 20 June 2016
Good morning! Or afternoon. Or whenever you happen to be waking up (I don't judge). Today's podcast looks at repetition and why it's such a powerful force in your being remembered. |
Fri, 3 June 2016
Here in the U.S. the presidential race is in full bloom (assuming the definition of "full bloom" (assuming the definition of "full bloom" is, "What the hell is going on?"). Wherever you may stand on the process or the candidates, today's newsletter shines a light on a professional services marketing lesson lurking within. |
Sun, 22 May 2016
Spring is here! (Note to Southern Hemisphere-dwelling readers: You can come live with me until November if you like.) And so today's podcast talks about how a spring tradition offers an important lesson in small business and solo professional marketing. |
Sun, 1 May 2016
Today's podcast talks about demand, and the key role it plays in the successful marketing of your business. |
Fri, 15 April 2016
Words! They matter. But, like most things that do, they're not all created equally. Today's podcast focuses on the importance - to your marketing - of choosing the right ones. |
Fri, 1 April 2016
You're probably expecting me to pull some elaborate April Fool's Day joke in today's podcast. But I'm not going to do that. Or am I? No. Maybe. Today's podcast focuses on the benefits - the HUGE benefits - of doing repeat work for repeat clients. |
Fri, 18 March 2016
The hardest part about publishing a newsletter is writing it. So make sure you're getting full use of your efforts before you move on to the next one! |
Fri, 4 March 2016
Beware the Ides of ... oh wait a second, that's not today. Today we talk about the importance of specifying your target audience - a key element in persuasive writing. |
Fri, 19 February 2016
Do you pay much attention to how you begin your newsletters? I do. A lot. Today I'll explain why it matters. |
Fri, 5 February 2016
Happy "the first time we met" anniversary, tomorrow (28 years ago), to my wife Linda. I got you today's newsletter as a gift (everybody else, do me a favor and don't mention that you got a copy too). Today we talk about urgency. Specifically, why prospects who need you right away are trouble. |
Fri, 22 January 2016
Marketing is about putting your best foot forward. Sometimes, however, it's also about not putting your best foot forward. Today's podcast offers three concrete suggestions for ensuring that clients and others don't dismiss you out of hand. |
Fri, 8 January 2016
Today we talk about chocolate and the role it plays in your marketing. Seriously. Well, sort of seriously. |