Fri, 31 December 2010
I know I'm going out on a limb here, but I'm willing to bet that you won't listen to a better podcast than today's for the rest of the year.
Direct download: abd843b4-b7ab-7b88-7871-dac2962610d5.mp3
Category:podcasts -- posted at: 9:32am EDT |
Thu, 9 December 2010
I was driving along yesterday, almost home, minding my own business. I was on a quiet, curvy, country-ish road with no other cars in sight. Suddenly, as I went around a bend, I saw a bunch of cars in the road, all moving slowly in either direction. |
Fri, 19 November 2010
"How much to give away?" is a question that plagues many professional service providers. Today's podcast shows you how to get off the hook forever (maybe longer).
Direct download: 17c758e4-8590-0f7b-4109-72c067f426b2.mp3
Category:podcasts -- posted at: 3:46pm EDT |
Fri, 5 November 2010
We've all got our reasons for writing and sending newsletters. Unfortunately, your readers share none of them. Today's podcast points out the importance of writing from your reader's perspective. |
Fri, 22 October 2010
You know all those degrees and expertise and experience you've pieced together over the years? Well, they're not as important as you may think. Today I explain why (and what to do about it).
Direct download: 8a365161-19fe-b5ed-b446-e26ed358374d.mp3
Category:podcasts -- posted at: 4:18pm EDT |
Fri, 8 October 2010
Today's podcast is about fear of the unknown. And how giving in to it can keep you from the best experiences of your life (wow, heavy stuff man).
Direct download: c0c7372d-7460-0dc4-a746-0c5692f6d304.mp3
Category:podcasts -- posted at: 12:33pm EDT |
Fri, 24 September 2010
Today's podcast focuses on the importance of matching your newsletter content to the knowledge level of your audience. Hint: It has nothing to do with how smart they are.
Direct download: bfaf3157-6ac0-2b5d-4057-32298fcc31a5.mp3
Category:podcasts -- posted at: 10:30am EDT |
Fri, 10 September 2010
This week, we look at repetition, and how repeating your key messages can help in the marketing of your business.
Direct download: 3a23dccd-344b-bcbf-1af3-4937aef89499.mp3
Category:podcasts -- posted at: 4:23pm EDT |
Fri, 27 August 2010
Stories are a terrific tool for communicating clearly and effectively with readers. But the best ones have more going on behind the scenes than you may realize. Today's podcast points out 8 elements for improving your story-writing technique.
Direct download: ea219827-db7a-5b65-5749-b6c3099187e8.mp3
Category:podcasts -- posted at: 12:09pm EDT |
Fri, 13 August 2010
Do you think you sound more authentic than your much larger competitors? Today's podcast looks at 5 things Starbucks is doing right in ringing the authenticity bell.
Direct download: d0d50c95-cc62-dec3-1d5b-7e50ba79bdd3.mp3
Category:podcasts -- posted at: 3:48pm EDT |
Fri, 23 July 2010
Do you like telling stories? Me too. But if you want the right story to appear when you're ready to make a particular business point, you'll need to do a little planning beforehand.
Direct download: 3a0864e9-808d-710c-3a98-ae9dc4d7da1e.mp3
Category:podcasts -- posted at: 1:58pm EDT |
Fri, 9 July 2010
It's natural to look for marketing opportunities in "marketing-ish places." But don't forget the more mundane occasions; the ones you step over every day.
Direct download: 4b1eccd4-eb91-1168-75fc-6eb80dad9be5.mp3
Category:podcasts -- posted at: 1:48pm EDT |
Fri, 18 June 2010
When it comes to newsletter publishing, sometimes that hardest part is just doing it. Today's podcast is your kick in the pants (you're welcome).
Direct download: 3a5ad0bb-7799-8859-2973-b7d7f8828ec1.mp3
Category:podcasts -- posted at: 12:28pm EDT |
Fri, 4 June 2010
If you have trouble finding things to write about for your E-Newsletter, today's podcast may just have the missing piece you've been searching for. Or not. I make no promises.
Direct download: 832325b6-4c12-88b9-fc3d-cea86b218403.mp3
Category:podcasts -- posted at: 3:09pm EDT |
Fri, 21 May 2010
Today's podcast takes a look at the value of being viewed as an expert and, in particular, how to write like one!
Direct download: 850cbbb7-5f4b-70f2-c368-b9e73e1435b0.mp3
Category:podcasts -- posted at: 5:14pm EDT |
Fri, 7 May 2010
Today's podcast takes a look at time, and how the passage of it, can work in your favor.
Direct download: 0adad1a5-8be2-a50c-dbe4-757c8cdbace3.mp3
Category:podcasts -- posted at: 3:34pm EDT |
Fri, 23 April 2010
Today's podcast takes a look at how a few simple words can help you stand out from the pack.
Direct download: 5093db95-d1e8-4bc3-e2bf-f23f2db9ad1c.mp3
Category:podcasts -- posted at: 10:33am EDT |
Fri, 2 April 2010
Today's podcast takes a look at the value of creating content and why doing so makes a difference in whether or not you get hired.
Direct download: cfc2edbb-0c11-3b3d-949b-fd7ebdf86d20.mp3
Category:podcasts -- posted at: 4:16pm EDT |
Tue, 23 March 2010
Today's podcast takes a look at why your "Mom Open Rate" is so high, and how understanding why can improve your E-Newsletter.
Direct download: a24d8817-16be-225a-3e46-0c1370617201.mp3
Category:podcasts -- posted at: 3:47pm EDT |
Fri, 5 March 2010
Today's podcast offers four suggestions for improving the way you write.
Direct download: 50f8b413-af8a-a0c0-a8e5-7a92d4891244.mp3
Category:podcasts -- posted at: 1:22pm EDT |
Fri, 19 February 2010
The single most effective thing I do to promote my business is give away free information. For more on why it works so well, listen in to today's podcast (see, it's working already).
Direct download: 2713b940-9f4e-75c9-453b-9b9d6a169df3.mp3
Category:podcasts -- posted at: 3:07pm EDT |
Fri, 5 February 2010
Whether you're broadcasting the Super Bowl or writing an e-mail newsletter (assuming there's a difference), targeting your message to the correct audience is critical. Listen in to see what I mean.
Direct download: 2774c1b1-9036-30a1-324b-ec045c50f5f2.mp3
Category:podcasts -- posted at: 2:47pm EDT |
Fri, 22 January 2010
E-mail is a lot more like speaking than writing. My experience earlier this
week watching an effective speaker offers some insights into making your
E-Newsletter writing better.
Direct download: e3c7b519-6573-4ec5-a7e1-48db15b526db.mp3
Category:podcasts -- posted at: 1:21pm EDT |
Fri, 8 January 2010
Running your own business is scary. Maybe that's the whole point. Listen in for
some fear-based advice.
Direct download: 710ad16a-b64f-95ac-e9be-ac6d36f284b2.mp3
Category:podcasts -- posted at: 11:52am EDT |