Fri, 27 August 2010
Stories are a terrific tool for communicating clearly and effectively with readers. But the best ones have more going on behind the scenes than you may realize. Today's podcast points out 8 elements for improving your story-writing technique.
Direct download: ea219827-db7a-5b65-5749-b6c3099187e8.mp3
Category:podcasts -- posted at: 12:09pm EDT |
Fri, 13 August 2010
Do you think you sound more authentic than your much larger competitors? Today's podcast looks at 5 things Starbucks is doing right in ringing the authenticity bell.
Direct download: d0d50c95-cc62-dec3-1d5b-7e50ba79bdd3.mp3
Category:podcasts -- posted at: 3:48pm EDT |