Fri, 19 December 2008
Today we talk about authentic communication and its role in helping you stand
out and attract more clients.
Direct download: 57bddb56-f0b4-3682-22ec-5213c2ce2c0b.mp3
Category:podcasts -- posted at: 1:54pm EDT |
Fri, 5 December 2008
Today we talk about silly E-Newsletter contests… and why your readers like
them.
Direct download: fb4aa0f8-84df-c1a4-8082-ec04243a1a8d.mp3
Category:podcasts -- posted at: 12:19pm EDT |
Fri, 14 November 2008
Today we talk about your unfair advantage. If you're not using it, you're
working harder than you need to.
Direct download: fcb7618c-dc80-1318-94aa-ecc77ca0c2b5.mp3
Category:podcasts -- posted at: 1:59pm EDT |
Fri, 31 October 2008
It's Halloween, which can only mean one thing… the presidential elections can't be far behind.
Don't worry, today we talk about something completely different – the importance of having a clear and simple message in every newsletter you write. |
Fri, 17 October 2008
Welcome!
Thinking about suspending the publication of your E-Newsletter until things "quiet down a bit?" Think again. Today's newsletter explains why now is the perfect time to be publishing. |
Fri, 3 October 2008
Today's newsletter focuses on "autoresponders" and explains how best to use them in communicating with your newest subscribers. |
Fri, 19 September 2008
Welcome! Today's newsletter talks about the "human touch," and warns against letting your fascination with technology get in the way of that. All the best,
|
Fri, 5 September 2008
Welcome!
Today's newsletter, you'll be pleased to know, deals with facial hair. Intrigued? I thought so. Read on as I explain why hiding your true self is the hard way to market a professional service. All the best, Michael J. Katz |
Fri, 22 August 2008
Welcome!
Does it seem that you and I are the only ones working today? Don't feel bad; I'm sending you one of the best newsletters I've written all month to make up for it. Today's issue explains why the early months of an E-Newsletter's young life are so critical, and how to avoid some all too common mistakes. |
Fri, 8 August 2008
Welcome!
If you're participating in this year's Olympic competition, good luck, and thanks for taking a few minutes to relax with this newsletter before your event. As for the rest of you, listen as I explain why publishing "inferior" E-Newsletter content over the summer will never be a gold medal strategy. |
Fri, 25 July 2008
Today we discuss stories. Specifically, how a great story can make all the
difference in your E-Newsletter. I'll give you two suggestions for making it
happen.
Direct download: Great_Stories_Make_Great_Newsletters.mp3
Category:podcasts -- posted at: 1:24pm EDT |
Fri, 11 July 2008
Today's podcast is monumental, historic, epic. A pretty big deal. It's issue
#200, and today I'll share one important tip on making sure you never run out
of content either.
Direct download: 00e87286-b85b-2d70-779f-751ecf35b2a1.mp3
Category:podcasts -- posted at: 12:59pm EDT |
Fri, 27 June 2008
Today we discuss a business benefit of E-Newsletters that has nothing at all
to do with marketing. But it will help you to grow your business all the
same.
Direct download: 2b55275f-7585-defb-3bbb-162357637914.mp3
Category:podcasts -- posted at: 1:08pm EDT |
Fri, 13 June 2008
Today's edition, believe it or not, unveils yet another benefit to publishing
an E-Newsletter: prequalifying inbound phone calls. Wow, this tool is like
the Tiger Woods of marketing (or whatever).
Direct download: 5fbe5262-8f18-ea09-214d-50b075838928.mp3
Category:podcasts -- posted at: 3:21am EDT |
Fri, 30 May 2008
Today's podcast talks about how to order your newsletter topics, and in
particular, why "random" is the best solution.
Direct download: 16aff55b-6e01-0ee0-1891-da8eeaed6eed.mp3
Category:podcasts -- posted at: 12:45pm EDT |
Fri, 16 May 2008
Today's podcast isn't actually about E-Newsletters at all. It's bigger:
Finding the work that's right for you.
Direct download: 3d41dfb4-5d57-fda2-db40-3af231052b47.mp3
Category:podcasts -- posted at: 10:41am EDT |
Fri, 2 May 2008
Today's podcast urges you to view your newsletter from the point of view of your readers and highlights three mistakes often made by newsletter publishers (beware).
Direct download: 68e36778-5d8b-4fe1-5b92-bb9fb7ba16f7.mp3
Category:podcasts -- posted at: 3:28pm EDT |
Fri, 18 April 2008
Today's podcast covers the topic of developing a following for your
E-Newsletter and offers some (dare I say, brilliant) suggestions for making that
happen.
Direct download: ec5fa715-7200-bb95-c66b-9cf131e106dc.mp3
Category:podcasts -- posted at: 4:45pm EDT |
Fri, 4 April 2008
Today's podcast talks about the importance of making your newsletter
intriguing, in addition to "just" being useful.
Direct download: cd5bbb43-a12b-d76e-5f11-8d32d14a806c.mp3
Category:podcasts -- posted at: 11:51am EDT |
Fri, 21 March 2008
Today's podcast talks about an essential element of any professional service
newsletter… confidence. If you don't have some, get some.
Direct download: ab7b5cc2-701a-a76d-c9cc-be96d01d7316.mp3
Category:podcasts -- posted at: 11:05am EDT |
Fri, 29 February 2008
Today's podcast talks about authenticity, and why a consistent face to the
world is an important aspect of successful small business marketing.
Direct download: 9dd06320-b4a4-16d5-9e37-b1263a56eef7.mp3
Category:podcasts -- posted at: 6:27pm EDT |
Fri, 15 February 2008
This week we talk about the process of combining good writing with effective design in creating an E-Newsletter that will get the crowd cheering (you'll see what I mean).
Direct download: fefe6447-3ff1-d69e-34a6-6a80dc7266f8.mp3
Category:podcasts -- posted at: 9:25am EDT |
Fri, 1 February 2008
Today's Super Bowl edition talks about coaching. Specifically, why I think
you need one!
Direct download: d4bd5db3-6dc8-bf50-fecf-ce1b121a25f0.mp3
Category:podcasts -- posted at: 1:34am EDT |
Fri, 18 January 2008
Today's podcast talks about apologizing for mistakes. Done well, you couldn't ask for a better marketing opportunity.
Direct download: d4057436-30c0-1179-2083-5756a3c69d76.mp3
Category:podcasts -- posted at: 5:43pm EDT |
Fri, 4 January 2008
If you're in the position of launching or relaunching your E-Newsletter, make
sure to listen to today's podcast regarding the time it takes to see results. If
you're not, well, you've come this far, you may as well listen to it anyway.
Direct download: 021dcd78-3cd1-290c-fbaf-a95423b65b46.mp3
Category:podcasts -- posted at: 1:18am EDT |