Mon, 18 December 2023
This may be my last newsletter of the year (not sure), in which case, I wish you and yours all the best for the holidays and new year. |
Mon, 4 December 2023
The longer I work as a solo professional, the more I understand how subjective the whole "getting clients" game is. |
Sun, 19 November 2023
Today we talk about beliefs – yours. |
Sun, 5 November 2023
Today's newsletter takes a look at habits. |
Sat, 14 October 2023
Today's newsletter shares three suggestions related to the marketing of your independent professional service business.
Category:general
-- posted at: 10:06am EDT
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Sat, 30 September 2023
When it comes to taking care of clients, size matters - but maybe not the way you usually think. |
Mon, 18 September 2023
Today's podcast is about comedy, which may explain why it's almost entirely not funny. |
Sat, 2 September 2023
Today's podcast is about finding better topics for your newsletter. |
Sun, 20 August 2023
Today we talk about your face and why it doesn't look like my face (lucky you).
Direct download: What-a-Difference-a-Difference-Makes.mp3
Category:general -- posted at: 12:34pm EDT |
Fri, 4 August 2023
Today's newsletter covers two of my favorite topics: beer and breakfast. |
Mon, 24 July 2023
Today we talk about newsletters as a tool for promoting your professional services business. |
Sat, 8 July 2023
Today we talk about AI. More specifically, about the opportunity it creates for all of us. |
Fri, 23 June 2023
Today's podcast is about mice, crows, and newsletters. |
Sat, 3 June 2023
Are you relatively new to working for yourself? If so, today's newsletter is written especially for you. |
Sat, 20 May 2023
It's good to know things. |
Fri, 28 April 2023
We look at four things beyond expertise that play a role in your getting noticed, shared, and hired. |
Fri, 14 April 2023
If your newsletter doesn't have a deadline each month, there's a good chance you'll stop publishing. |
Fri, 31 March 2023
Mentioning things that are happening right now when you write can be problematic. After all, if you're too specific, won't the things you reference feel outdated before long? |
Fri, 17 March 2023
It may not seem like it, but your prospective clients are afraid of hiring you. |
Fri, 24 February 2023
f you sell a professional service (and if you don't, you're reading the wrong newsletter), content is where it's at. |
Mon, 13 February 2023
Word of Mouth. It's the fuel of every small professional service firm and independent professional's marketing program. |
Sat, 28 January 2023
Voicing your opinion as frequently and authentically as possible ... and letting the chips fall where they may. |
Sun, 15 January 2023
Using Your Smallness to Your Advantage |