Fri, 18 December 2015
In today's podcast - the final edition of the year - we look forward to 2016 and the importance of paying more attention to the way you run your business. |
Fri, 4 December 2015
Today we talk about the importance of adding zest and personality to everything you write. And why doing so is your best option for capturing the attention of readers. |
Fri, 20 November 2015
Keeping things simple is an important element of effective communications (still with me?) Today's podcast suggests taking it up one step further.
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Fri, 30 October 2015
Halloween greetings. This year, as usual, I will be terrifying neighborhood children by dressing up as a creepy, middle-aged bald guy. Today we talk about risk and the role it plays in helping you break free from the pack. |
Fri, 16 October 2015
Today we talk about taking control ... of the way you do business. You have the freedom to write the rules. But it only works if you take the time to do it. We'll talk about how. |
Tue, 6 October 2015
Today we talk about competitive advantage ... yours, that is. If you compete with larger companies, you may be sitting on some big opportunities (probably not literally). Listen for more details. |
Fri, 18 September 2015
Content. Thy holy grail of professional services marketing. The elusive treasure of pecuiary ascendancy. The ... oh whatever. You get the picture. If you want to be seen as a Likeable Expert, you need to create and share content, over and over again. But if everything impportant has already been said, what do you wirte about? Listen on, as I share some ideas... |
Fri, 4 September 2015
Today we talk about turbulence ... in your business, that is. |
Mon, 24 August 2015
Today we talk about the benefits of launching a new product or program, slowly and quietly. |
Fri, 7 August 2015
August is here and so are you, so let's get going. Today we talk abut my family's recent stay at an Airbnb home and how this relates to the way to market yourself and your business. |
Fri, 17 July 2015
In a couple of weeks I'm having a party (oh alright, stop whining, you can come). A few days ago, I sent out an invitation and realied three important things - all of which relate to you and your own business.
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Fri, 26 June 2015
Today's podcast looks at what it takes to stand out from the crowd. And, why this has little to do with being objectively better than your competition. |
Thu, 11 June 2015
Today we talk about the benefits of offering services that repeat, over time, with the same client. Today we talk about the benefits of offering services that repeat, over time, with the same client. (Sorry, I can't help myself. Myself.) |
Fri, 29 May 2015
My daughter's home from college, my brother had a birthday, I shaved my head this morning. Yes, it's nonstop over here. But I've always got time for you. Which is why today's podcast talks about Word of Mouth and how you can make the words and mouths work in your favor.
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Fri, 15 May 2015
It's been a long-held belief by those of us in email newsletter land, that the more information you request at sign up, the lower the number of people who actually subscribe. Today, I loosen my grip on that "fact." Listen on for more...
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Fri, 1 May 2015
"Expert Positioning" is an important element in being hired by clients (especially the good ones). But getting there involves more than just credentials, experience and presentation. In today's podcast I explain how the questions you ask of prospects affect how they view you. |
Wed, 22 April 2015
Lots of solos wonder and worry whether they are "expert enough." In today's podcast I explain why you are and why it isn't where clients come from anyway.
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Fri, 27 March 2015
I spent several years when I first began as a solo, wondering when I would finally "make it." One day I realized I was asking the wrong question. Today's podcast explains why uncertaintly is a necessary - and yes, enjoyable - part of the solo professional mix. |
Sun, 15 March 2015
It's Friday the 13th. And while a black cat crossing your path may signify bad luck, a blue penguin carries no such baggage. So listen on safely... |
Fri, 27 February 2015
Long-lasting, instant results are terrific. The problem, and particularly where growing a business is concerned, is that you tend to get one or the other. In today's podcast I explain why relationship building is worth the wait. |
Tue, 10 February 2015
Do you lie awake at night wishing you were more charming? Would you like to take an all expense-paid vacation to the South Pacific? Are you reluctant to publish content out of concern for what others might think? I totally can't help you with the first two, but the third ... listen on for more! |
Sat, 24 January 2015
In today's podcast we talk about the importance of figuring out a simple, consistent way of explaining what you do - and then memorizing it so you can use it at a moments notice. |
Sat, 10 January 2015
It's 2015, a year whose digits add up to the number 8. That's just one more than the number of days in a week. Coincidence? Anyway, today we talk about networking and relationship-building, and how approaching this in a slightly different way can have tremendous value for your business.
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