Fri, 14 December 2007
This week we take a look at why answering questions and interacting with (just about) anyone who comes your way is a smart approach to marketing your business.
Direct download: 6343bb1a-71a9-2703-cde5-4e228b34955f.mp3
Category:podcasts -- posted at: 2:45pm EDT |
Fri, 30 November 2007
Today's podcast covers the topic of "revealing personal information in your E-Newsletter." How much is too much, and why does it even matter?
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Fri, 16 November 2007
Today's podcast offers three tips for making the writing of your
newsletter less of a chore. You may never love the process, but these three
suggestions may at least move you a few steps down the line from loathing it.
Direct download: bb6d7cf0-ef58-0f69-10b7-58fee0c96f78.mp3
Category:podcasts -- posted at: 11:20am EDT |
Fri, 2 November 2007
Today's newsletter talks about an essential ingredient for any successful newsletter… emotion. I'll explain why it matters and how to use it.
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Fri, 19 October 2007
Today's newsletter talks about how to feel successful in your business. The answer may be more obvious than you think.
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Sat, 6 October 2007
If you've never woken up sore after a day of softball, you'll find today's podcast particularly irrelevant. Skip it, lord knows you've got more important things to do. As for the rest of you, keep listening, and find out what softball has to do with building long-term relationships and growing your business. |
Fri, 21 September 2007
Today's podcast talks about the importance (and helpfulness!) of having recurring sections in your newsletters.
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Fri, 7 September 2007
Today's podcast talks about design – more specifically, bad design. Despite my usual emphasis on content, today I'll explain why I believe bad design is something to watch out for.
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Fri, 24 August 2007
Today's podcast draws a parallel between scary movies and marketers. Not a big stretch I admit (think Dracula), but worth thinking about all the same.
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Fri, 10 August 2007
Today's podcast is about continuing to publish your e-newsletter during the (slow) summer months. I think it's a smart idea, and today I'll tell you why.
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Fri, 20 July 2007
Today's podcast is about making it as easy as possible for your readers to enjoy your newsletter, by taking steps to guide them along the way.
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Fri, 22 June 2007
Today's podcast is about becoming essential. Your readers have many options, and becoming essential is the ticket to achieving the E-Newsletter results you're looking for.
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Fri, 1 June 2007
Today's podcast is about being heard, by making sure you're giving your readers information they need. An important, but neither obvious nor easy piece of the communication puzzle
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Fri, 11 May 2007
Today we talk about deliberately turning down profitable work. I know, a bit counterintuitive. But in my experience, it's the work you don't avoid that slows you down. |
Tue, 1 May 2007
Today's edition talks about a simple trick – reading your E-Newsletter out loud – and how this can help improve its flow and authenticity.
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Thu, 12 April 2007
As you listen to this I am already gone on vacation. Not wanting to keep all the fun to myself, however, I thought it best to leave you with a Podcast (I never stop working for you). Today’s edition talks about how to choose compelling topics for your E-Newsletter. |
Fri, 23 March 2007
Today’s podcast has to do with trust, the critical element in the successful marketing of any professional service business. If you don’t have it, get it.
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Fri, 9 March 2007
Today’s newsletter has to do with self promotion, and in particular, how much of your company name and logo to include in the masthead of your newsletter. Short answer: Not much.
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Fri, 16 February 2007
Today's podcast talks about planning, something which I'm a big fan of in general regarding your E-Newsletter, but which I recommend against when it comes to scheduling future content.
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Fri, 2 February 2007
Today we talk about newsletter layout, and the importance of keeping it simple, so that readers can easily read your content each month.
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Fri, 19 January 2007
Itâ??s often been said that the key to comedy isâ?¦ timing. Timing is the key to selling too, an uncontrollable fact of life that can get in the way of your best laid plans. Listen for more!
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Fri, 5 January 2007
Happy New Year and welcome back! As if you didn't already eat enough junk over the holidays, today's newsletter is about candy. In a nutshell, it talks about giving something away to newsletter readers the moment they sign up.
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