Michael Katz's Podcast on E-Newsletters

Happy Anniversary To Me

podcast@michaelkatz.com — Fri, 11 Jul 2008 16:59:00 GMT

Today's podcast is monumental, historic, epic. A pretty big deal. It's issue #200, and today I'll share one important tip on making sure you never run out of content either.

Writing to Win

podcast@michaelkatz.com — Fri, 27 Jun 2008 17:08:00 GMT

Today we discuss a business benefit of E-Newsletters that has nothing at all to do with marketing. But it will help you to grow your business all the same.

Sold From The Start

podcast@michaelkatz.com — Fri, 13 Jun 2008 07:21:00 GMT

Today's edition, believe it or not, unveils yet another benefit to publishing an E-Newsletter: prequalifying inbound phone calls. Wow, this tool is like the Tiger Woods of marketing (or whatever).

Put Your Newsletter On "Shuffle"

podcast@michaelkatz.com — Fri, 30 May 2008 16:45:00 GMT

Today's podcast talks about how to order your newsletter topics, and in particular, why "random" is the best solution.

Float Like A Butterfly

podcast@michaelkatz.com — Fri, 16 May 2008 14:41:00 GMT

Today's podcast isn't actually about E-Newsletters at all. It's bigger: Finding the work that's right for you.

Curse of the Me-Newsletter

podcast@michaelkatz.com — Fri, 2 May 2008 19:28:00 GMT

Today's podcast urges you to view your newsletter from the point of view of your readers and highlights three mistakes often made by newsletter publishers (beware).

Almost Famous

podcast@michaelkatz.com — Fri, 18 Apr 2008 20:45:00 GMT

Today's podcast covers the topic of developing a following for your E-Newsletter and offers some (dare I say, brilliant) suggestions for making that happen.

I've Got A Crutch On You

podcast@michaelkatz.com — Fri, 4 Apr 2008 15:51:00 GMT

Today's podcast talks about the importance of making your newsletter intriguing, in addition to "just" being useful.

Confidence Man

podcast@michaelkatz.com — Fri, 21 Mar 2008 15:05:00 GMT

Today's podcast talks about an essential element of any professional service newsletterâ confidence. If you don't have some, get some.

And The Oscar Goes To...

podcast@michaelkatz.com — Fri, 29 Feb 2008 23:27:00 GMT

Today's podcast talks about authenticity, and why a consistent face to the world is an important aspect of successful small business marketing.

Follow The (Not) Bouncing Ball

podcast@michaelkatz.com — Fri, 15 Feb 2008 14:25:00 GMT

This week we talk about the process of combining good writing with effective design in creating an E-Newsletter that will get the crowd cheering (you'll see what I mean).

Put Me In Coach

podcast@michaelkatz.com — Fri, 1 Feb 2008 06:34:00 GMT

Today's Super Bowl edition talks about coaching. Specifically, why I think you need one!

Good Marketing Means Having to Say You're Sorry

podcast@michaelkatz.com — Fri, 18 Jan 2008 22:43:00 GMT

Today's podcast talks about apologizing for mistakes. Done well, you couldn't ask for a better marketing opportunity.

What Steve Martin Knows About E-Newsletters

podcast@michaelkatz.com — Fri, 4 Jan 2008 06:18:00 GMT

If you're in the position of launching or relaunching your E-Newsletter, make sure to listen to today's podcast regarding the time it takes to see results. If you're not, well, you've come this far, you may as well listen to it anyway.

Old Guy Marketing

podcast@michaelkatz.com — Fri, 14 Dec 2007 19:45:00 GMT

This week we take a look at why answering questions and interacting with (just about) anyone who comes your way is a smart approach to marketing your business.

Unleashing Your Kitchen Magician

podcast@michaelkatz.com — Sat, 1 Dec 2007 02:17:00 GMT

Today's podcast covers the topic of "revealing personal information in your E-Newsletter." How much is too much, and why does it even matter?

3 Tips To Make Writing Easier

podcast@michaelkatz.com — Fri, 16 Nov 2007 16:20:00 GMT

Today's podcast offers three tips for making the writing of your newsletter less of a chore. You may never love the process, but these three suggestions may at least move you a few steps down the line from loathing it.

Make The Water Wetter

podcast@michaelkatz.com — Fri, 2 Nov 2007 13:00:00 GMT

Today's newsletter talks about an essential ingredient for any successful newsletterâ emotion. I'll explain why it matters and how to use it.

Starting at the Finish Line

podcast@michaelkatz.com — Fri, 19 Oct 2007 21:28:00 GMT

Today's newsletter talks about how to feel successful in your business. The answer may be more obvious than you think.

Take Me Out Of The Ball Game

podcast@michaelkatz.com — Sat, 6 Oct 2007 15:18:00 GMT

If you've never woken up sore after a day of softball, you'll find today's podcast particularly irrelevant. Skip it, lord knows you've got more important things to do.

As for the rest of you, keep listening, and find out what softball has to do with building long-term relationships and growing your business.

My Old School

podcast@michaelkatz.com — Fri, 21 Sep 2007 19:29:00 GMT

Today's podcast talks about the importance (and helpfulness!) of having recurring sections in your newsletters.

Piercing the Truth

podcast@michaelkatz.com — Fri, 7 Sep 2007 15:05:00 GMT

Today's podcast talks about design â more specifically, bad design. Despite my usual emphasis on content, today I'll explain why I believe bad design is something to watch out for.

Night of the Living Newsletter

podcast@michaelkatz.com — Fri, 24 Aug 2007 15:42:00 GMT

Today's podcast draws a parallel between scary movies and marketers. Not a big stretch I admit (think Dracula), but worth thinking about all the same.

The Noise of Summer

podcast@michaelkatz.com — Fri, 10 Aug 2007 19:21:00 GMT

Today's podcast is about continuing to publish your e-newsletter during the (slow) summer months. I think it's a smart idea, and today I'll tell you why.

3 Ideas for Helping Your Readers

podcast@michaelkatz.com — Fri, 20 Jul 2007 19:18:00 GMT

Today's podcast is about making it as easy as possible for your readers to enjoy your newsletter, by taking steps to guide them along the way.

Is Your E-Newsletter E-ssential?

michael@enewsletterbook.com — Fri, 22 Jun 2007 15:30:00 GMT

Today's podcast is about becoming essential. Your readers have many options, and becoming essential is the ticket to achieving the E-Newsletter results you're looking for.

I Need You To Need Me

michael@enewsletterbook.com — Fri, 1 Jun 2007 18:35:00 GMT

Today's podcast is about being heard, by making sure you're giving your readers information they need. An important, but neither obvious nor easy piece of the communication puzzle

Say 'No' To The Wrong Clients

michael@enewsletterbook.com — Fri, 11 May 2007 15:56:00 GMT

Today we talk about deliberately turning down profitable work. I know, a bit counterintuitive. But in my experience, it's the work you don't avoid that slows you down.

Speak Now, Or Forever Be Deleted

michael@enewsletterbook.com — Tue, 1 May 2007 13:45:00 GMT

Today's edition talks about a simple trick â reading your E-Newsletter out loud â and how this can help improve its flow and authenticity.

Is My Sister Smarter Than A Monkey?

podcast@michaelkatz.com — Thu, 12 Apr 2007 14:30:00 GMT

As you listen to this I am already gone on vacation. Not wanting to keep all the fun to myself, however, I thought it best to leave you with a Podcast (I never stop working for you).

Todayâs edition talks about how to choose compelling topics for your E-Newsletter.

The Client is in The Details

podcast@michaelkatz.com — Fri, 23 Mar 2007 13:46:00 GMT

Todayâs podcast has to do with trust, the critical element in the successful marketing of any professional service business. If you donât have it, get it.

Shout Softly to Gain Attention

podcast@michaelkatz.com — Fri, 9 Mar 2007 18:10:00 GMT

Todayâs newsletter has to do with self promotion, and in particular, how much of your company name and logo to include in the masthead of your newsletter. Short answer: Not much.

Plan Less, Connect More

podcasts@michaelkatz.com — Fri, 16 Feb 2007 16:03:00 GMT

Today's podcast talks about planning, something which I'm a big fan of in general regarding your E-Newsletter, but which I recommend against when it comes to scheduling future content.

Why Newsletter Layout Matters

podcast@michaelkatz.com — Fri, 2 Feb 2007 16:44:00 GMT

Today we talk about newsletter layout, and the importance of keeping it simple, so that readers can easily read your content each month.

A Convenient Truth

podcast@michaelkatz.com — Fri, 19 Jan 2007 16:21:00 GMT

ItÃ??s often been said that the key to comedy isÃ?Â timing. Timing is the key to selling too, an uncontrollable fact of life that can get in the way of your best laid plans. Listen for more!

Eyes On The Prize

podcast@michaelkatz.com — Fri, 5 Jan 2007 16:13:00 GMT

Happy New Year and welcome back! As if you didn't already eat enough junk over the holidays, today's newsletter is about candy. In a nutshell, it talks about giving something away to newsletter readers the moment they sign up.

Michael Jordan's Got Nothing On You

michael@michaelkatz.com — Fri, 15 Dec 2006 15:53:00 GMT

Today's podcast isn't about E-Newsletters. It's about something even bigger (does such a thing exist?!). Today's year-ending edition is about your career, your profession, your livelihoodâ your life. Something to think about maybe, while standing in line at the mall this weekend!

Can Your Business Come Out To Play?

contactus@bluepenguindevelopment.com — Fri, 1 Dec 2006 16:44:00 GMT

Today's podcast is all about staying top of mind. As comedian Woody Allen once said, "Eighty percent of success is showing up." (The other twenty percent, apparently, is marrying a member of your immediate family.) Anyway, today we discuss how and why to stay top of mind with prospective clients.

Stray The Course

podcast@michaelkatz.com — Fri, 10 Nov 2006 16:21:00 GMT

Hello my election-weary friends (and other, non U.S. listeners who, let's be honest, couldn't care less). Don't worry, today's podcast isn't about politics.

It is however, about making adjustments when you realize your original plan is off course. OK, so maybe it is about politics.

Are You Being (Self) Served?

podcast@michaelkatz.com — Fri, 27 Oct 2006 17:44:00 GMT

I'll admit right up front that today's podcast takes a little bit of time to get to the point. If you struggle with the question of information Vs. promotion in your newsletter however, I think you'll find it worth the trek!

Simply Put. . . Simple Sells

podcast@michaelkatz.com — Sat, 14 Oct 2006 15:29:00 GMT

Tomorrow is a big day for me, although probably not as big for you. Listen for more on what my wedding anniversary has to do with writing an effective newsletter!

Want More Clients?â¦ Get More Vision

podcast@michaelkatz.com — Fri, 22 Sep 2006 14:30:00 GMT

Today we talk about the "Vision Thing." I know, uncharted territory for many businesspeople.

And yet, in my experience, if you can figure your vision out and learn how to share it, you'll find it much easier to sell your professional services.

4 Must Haves for an Effective E-Newsletter

podcast@michaelkatz.com — Fri, 8 Sep 2006 16:08:00 GMT

Summer is over and that can only mean one thing â time to make sure your e-newsletter is firing on all cylinders! Read on to learn about the four things you need to keep in mind when sitting down to write your newsletter each month.

Lose the Act; Gain the Client

podcast@michaelkatz.com — Fri, 18 Aug 2006 14:44:00 GMT

Today's podcast examines the topic of authentic communication. When what you say is aligned with who you are, marketing becomes easy.

If I Had a Million Readers

podcast@michaelkatz.com — Fri, 21 Jul 2006 15:36:00 GMT

Should you offer incentives to people for signing up for your newsletter, and if so, how much?

Flash Your Insight

podcast@michaelkatz.com — Fri, 7 Jul 2006 15:12:00 GMT

Today's podcast is about insights. Visions that come to you all at once and which, unless killed off by the more logical side of your brain (or company), often lead to the best new ideas.

Sweet Home On The Market

podcast@michaelkatz.com — Fri, 23 Jun 2006 15:30:00 GMT

When it comes to breaking free of the marketing clutter -- and standing out from your competition -- telling stories trumps facts and figures every time.

Why I Like Country Music

podcast@michaelkatz.com — Fri, 9 Jun 2006 15:21:00 GMT

If you publish an E-Newsletter, thereâs a lot to learn from country music. What's that you say? Has my brain gotten water-logged from all this rain?

Perhaps, but I'm not kidding when I tell you that country music is on the right track when it comes to putting out great newsletter content.

Handling Negative Reader Feedback

podcast@michaelkatz.com — Fri, 19 May 2006 16:02:00 GMT

We've spoken here many times before about why reader feedback is important and how to get it. Today's podcast covers the topic of what to do with it when it does arriveâ particularly if it's negative.

American Idle

podcast@michaelkatz.com — Fri, 5 May 2006 14:05:00 GMT

Today's podcast talks about an important, natural advantage that we as small companies have relative to our large competitors. . . accessibility. I'll tell you why it's important and offer four suggestions for implementation.

Running To The Finish Line

podcast@michaelkatz.com — Fri, 21 Apr 2006 15:15:00 GMT

Publishing on a set schedule is an important part of creating a successful
newsletter. Today's Podcast talks about how to get the writing done on
time.

I Walk The Line

podcast@michaelkatz.com — Fri, 31 Mar 2006 16:30:00 GMT

Today's Podcast talks about getting yourself on a publishing schedule and sticking to it. Without that, your E-Newsletter won't have the positive impact on your business that I know you'd like.

The Road(s) To Success

podcast@michaelkatz.com — Fri, 17 Mar 2006 15:28:00 GMT

There are a lot of successful businesspeople roaming around, many of whom are more than happy to share the secrets of their success. In today's newsletter I explain why listening too closely can sometimes get you off track.

Lost In Translation

podcast@michaelkatz.com — Fri, 3 Mar 2006 15:45:00 GMT

When you first start publishing an E-Newsletter, you may find it difficult to manage the process from start to finish each month. Stick with it however, and before long it will become second nature. Today's podcast offers some suggestions on how to get there as fast as possible.

Signal Your Intentions

podcast@michaelkatz.com — Fri, 17 Feb 2006 15:18:00 GMT

Today's newsletter is about this very section â the introduction. It's important to include a synopsis of your newsletter up top, so that readers know what to expect down below.

An Unexpected Gift Goes A Long Way

Podcast@MichaelKatz.com — Fri, 3 Feb 2006 15:25:00 GMT

Today's Podcast is about doing the unexpected. Specifically, I discuss the value in giving an unexpected gift to your new subscribers.

Take Your Foot Out Of Your Word Of Mouth

Podcast@MichaelKatz.com — Fri, 6 Jan 2006 15:33:00 GMT

With the holidays now safely behind us, we can return to "normal" and once again make E-Newsletters the central focus of our professional lives. Or is that just me?

In any case, today's Podcast talks about word-of-mouth marketing. Step one in making this work for you is the development of a clear and understandable description of whatever it is your company does.

Take Me To The River

Podcast@MichaelKatz.com — Thu, 15 Dec 2005 15:40:00 GMT

There are lots of ways to get new clients for your business, some easier than others. In today's Podcast I make a recommondation regarding which approach works best.