There are many things you can do to improve the way you craft your message.  Today's podcast explains why knowing your audience is a necessary part of the mix.

"All things being equal," each of us is wired to choose the cheapest option.  Make things unequal, therefore, and price is no longer the only differentiating factor.

Today's podcast explains how to make this work for you as a professional service provider.

Every professional knows that workd-of-mouth is the best way to find clients.  And if it's nothappening often enough for you, today's podcast offers an important suggestion.

The key to a great newsletter is great content.  That said, consistency plays a role too. Today's podcast offers three suggestions in that regard.

I know you want more clients faster.  But jumping to close is not the most efficient way to make it happen.  Today's podcast explains why.

Staying in touch with the people you know is your best marketing tool.  As today's podcast reveals, you don't even have to be very good at it.

Are you doing work that you're not particularly good at?  Well then stop it.  Today's podcast explains why.

Do you usually order something to eat when you visit a restaurant?  Maybe it's because they give you a menu.  Today's podcast explains what that has to do with the selling of your professional service.

Welcome to our first podcast of the year that points out the benefits of viewing everything you do as a marketing opportunity.

Today's podcast offers three suggestions for making your enewsletter subject lines more effective, in addition to explaining why I don't take my own advice.