Sun, 21 April 2024
I don't know if you were present at the eclipse (it was dark). |
Sun, 7 April 2024
Want more clients? |
Mon, 25 March 2024
Today we talk about water. And automated marketing. And when you put them together, you get ... Wautomation. Or something. |
Sun, 10 March 2024
Routine and predictability can be comforting. Unfortunately, all the good stuff is in the opposite direction. |
Mon, 19 February 2024
Your marketing matters, absolutely. |
Mon, 5 February 2024
Today we talk about the difference between just saying you are different and actually being so. |
Sun, 21 January 2024
Standing out from the pack is important. A big part of that is how you describe yourself and your work. |
Sat, 6 January 2024
Today's newsletter is about trust and the important (those with high SAT scores might even say consequential) role it plays in growing your business easily and quickly. |
Mon, 18 December 2023
This may be my last newsletter of the year (not sure), in which case, I wish you and yours all the best for the holidays and new year. |
Mon, 4 December 2023
The longer I work as a solo professional, the more I understand how subjective the whole "getting clients" game is. |
Sun, 19 November 2023
Today we talk about beliefs – yours. |
Sun, 5 November 2023
Today's newsletter takes a look at habits. |
Sat, 14 October 2023
Today's newsletter shares three suggestions related to the marketing of your independent professional service business.
Category:general
-- posted at: 10:06am EDT
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Sat, 30 September 2023
When it comes to taking care of clients, size matters - but maybe not the way you usually think. |
Mon, 18 September 2023
Today's podcast is about comedy, which may explain why it's almost entirely not funny. |
Sat, 2 September 2023
Today's podcast is about finding better topics for your newsletter. |
Sun, 20 August 2023
Today we talk about your face and why it doesn't look like my face (lucky you).
Direct download: What-a-Difference-a-Difference-Makes.mp3
Category:general -- posted at: 12:34pm EDT |
Fri, 4 August 2023
Today's newsletter covers two of my favorite topics: beer and breakfast. |
Mon, 24 July 2023
Today we talk about newsletters as a tool for promoting your professional services business. |
Sat, 8 July 2023
Today we talk about AI. More specifically, about the opportunity it creates for all of us. |
Fri, 23 June 2023
Today's podcast is about mice, crows, and newsletters. |
Sat, 3 June 2023
Are you relatively new to working for yourself? If so, today's newsletter is written especially for you. |
Sat, 20 May 2023
It's good to know things. |
Fri, 28 April 2023
We look at four things beyond expertise that play a role in your getting noticed, shared, and hired. |
Fri, 14 April 2023
If your newsletter doesn't have a deadline each month, there's a good chance you'll stop publishing. |
Fri, 31 March 2023
Mentioning things that are happening right now when you write can be problematic. After all, if you're too specific, won't the things you reference feel outdated before long? |
Fri, 17 March 2023
It may not seem like it, but your prospective clients are afraid of hiring you. |
Fri, 24 February 2023
f you sell a professional service (and if you don't, you're reading the wrong newsletter), content is where it's at. |
Mon, 13 February 2023
Word of Mouth. It's the fuel of every small professional service firm and independent professional's marketing program. |
Sat, 28 January 2023
Voicing your opinion as frequently and authentically as possible ... and letting the chips fall where they may. |
Sun, 15 January 2023
Using Your Smallness to Your Advantage |
Sat, 17 December 2022
Maybe you’ve heard about the new artificial intelligence thingy called ChatGPT? |
Tue, 6 December 2022
For a professional service provider, word of mouth is far and away the best source of new clients. They are prescreened, cost nothing to acquire, and they come to you! |
Sat, 19 November 2022
Today we talk about the importance of standing out ... of course, you already knew that. |
Mon, 7 November 2022
For the past two weeks, I’ve had my arm in a sling. |
Sat, 15 October 2022
Sometimes. Maybe. It depends. |
Fri, 23 September 2022
Environment matters (a lot). |
Tue, 13 September 2022
(Small) Size Matters |
Sun, 4 September 2022
How word of mouth really works. |
Sun, 14 August 2022
Higher fees = Better clients |
Fri, 22 July 2022
Hire Professionals. |
Mon, 11 July 2022
Never stop marketing. |
Tue, 21 June 2022
Small things, big differences. |
Sun, 5 June 2022
You need a system.
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Mon, 23 May 2022
You are the brand. |
Mon, 9 May 2022
3 risks you face.
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Thu, 28 April 2022
3 Marketing Lessons. |
Mon, 11 April 2022
The danger of business inertia. |
Sun, 27 March 2022
3 Steps |
Fri, 11 March 2022
Email is still king. |
Fri, 18 February 2022
4 things NOT to do. |
Fri, 28 January 2022
You are your secret weapon.
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Fri, 21 January 2022
Give your knowledge away.
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Fri, 17 December 2021
Choosing better topics. |
Mon, 6 December 2021
Persuasion, not accuracy |
Mon, 6 December 2021
Where is the line? |
Sun, 31 October 2021
Use your natural advantage. |
Sun, 17 October 2021
What makes you memorable? |
Fri, 24 September 2021
Reuse your content wisely. |
Mon, 13 September 2021
Your tone matters. |
Fri, 20 August 2021
Speak directly to your preferred audience. |
Sat, 7 August 2021
How to double your service offerings. |
Fri, 23 July 2021
Stop copying the big guys. |
Mon, 12 July 2021
You are your marketing. |
Thu, 1 July 2021
3 ideas for improving yours. |
Fri, 11 June 2021
3 Suggestions |
Fri, 28 May 2021
5 things to keep in mind. |
Fri, 14 May 2021
First place is all that matters. |
Tue, 4 May 2021
3 places to pay attention. |
Mon, 19 April 2021
Sell your natural advantage. |
Tue, 6 April 2021
Find what you like. |
Fri, 19 March 2021
More than just information. |
Thu, 4 March 2021
Are you thinking about launching a podcast as a way to market your professional service business? I don't blame you. But before you move ahead, you may want to listen to today's newsletter. |
Fri, 19 February 2021
Your marketing is not about you. |
Fri, 5 February 2021
You are your competitive advantage. |
Mon, 25 January 2021
It's all about the content.
Direct download: 3-Things-That-Are-Wrong-With-Your-Newsletter.mp3
Category:podcasts -- posted at: 6:26pm EDT |
Tue, 12 January 2021
Share your best stuff. |
Fri, 11 December 2020
You need a system. |
Fri, 20 November 2020
You need a marketing routine. |
Fri, 6 November 2020
What problem do you solve? |
Sun, 25 October 2020
Words matter. |
Wed, 7 October 2020
Newsletter regularity matters. |
Mon, 21 September 2020
Never stop marketing. |
Fri, 28 August 2020
Make more mistakes. |
Mon, 17 August 2020
Using questions in selling. |
Sun, 2 August 2020
Your words are your marketing. |
Mon, 20 July 2020
Find your market. |
Mon, 6 July 2020
Find the low-hanging fruit. |
Mon, 15 June 2020
Sell what people already want. |
Mon, 1 June 2020
Remove the revenue peaks and valleys. |
Wed, 20 May 2020
Are you leveraging your advantage? |
Sun, 26 April 2020
Bring your personality to work. |
Mon, 13 April 2020
Look for the intersection. |
Fri, 3 April 2020
Lessons from a master communicator. |
Fri, 20 March 2020
Look for the upside. |
Mon, 16 March 2020
Where to spend your marketing energy. |
Fri, 21 February 2020
Objective reality has its limits. |
Fri, 14 February 2020
Keep it simple |
Fri, 17 January 2020
It's time to take action. |
Mon, 6 January 2020
Progress comes from keeping at it... |